Sustainability Is Still Too Exclusive
In many of our communities, you can spot the “green” homes from a mile away. They're the ones with solar panels, electric car chargers, energy dashboards, and smart everything. And while we’re glad to see innovation in the built environment, one thing remains clear:
Sustainability is still too exclusive.
Right now, building sustainably is often a privilege—reserved for those who can afford the luxury of high-performance windows, air exchangers, and cutting-edge tech. It’s easier to make earth-friendly choices when you can write the check for the latest eco-gadget or LEED-certified everything.
But here’s the thing: sustainability shouldn’t only belong to the wealthy.
We Can Do More—Affordably
As investors, rehabbers, and landlords, we believe we have a unique opportunity—and responsibility—to do better. Our job isn’t just to flip homes or build cash flow. It's also to improve the quality of life for the people living in our properties, and reduce the long-term burden our buildings place on the planet.
And no, that doesn’t require a six-figure green budget.
There are countless small, strategic choices that make homes more sustainable without breaking the bank:
Choosing low-VOC paints and finishes
Swapping in smart thermostats and low-flow fixtures
Installing LED lighting, induction cooktops, and heat pumps
Landscaping with native plants instead of thirsty turf
Opting for durable, recycled, or non-toxic materials
Each one is a step toward a home that’s healthier, more efficient, and better for the long haul.
It's Not All or Nothing
Sustainability doesn’t have to be all-or-nothing. It’s not about perfection—it’s about progress. Thoughtful material choices. Smarter systems. Incremental improvements that add up to real change.
We can normalize sustainability in homes of all sizes and price points—not just the high-end new builds. Because everyone deserves to live in a home that’s good for their health, their wallet, and the world.
Thoughtfully remaking homes for people and the planet,
Jake